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A Study of International Modes of Entry and Orientation Strategies Used in Countertrade Transactions
Shoham, Aviv; Paun, Dorothy A. - In: Journal of global marketing 11 (1998) 3, pp. 5-20
Persistent link: https://www.econbiz.de/10006995115
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Marketing Motives in International Countertrade: An Empirical Examination
Paun, Dorothy A.; Shoham, Aviv - In: Journal of international marketing 4 (1996) 3, pp. 29-48
Persistent link: https://www.econbiz.de/10007252612