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Pauwels, Koen
Bucklin, Randolph E.
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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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2
Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
Saved in:
3
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 90-102
Persistent link: https://www.econbiz.de/10008317784
Saved in:
4
Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009893807
Saved in:
5
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
6
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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