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Persistent link: https://www.econbiz.de/10010245962
Online communities cannot be appropriately managed without understanding how to value them. The authors describe a model for assessing value and explain its possible divergence from statistical measures of community strength. Other factors might affect the level of value, such as the maturity of...
Persistent link: https://www.econbiz.de/10013248643
Smaller Quoted Companies (SQCs) are the pinnacle of SME growth and account for over 2,000 companies outside the FTSE 350, comprising some 85% of all UK quoted companies. They employ some 2 million people, accounting for almost 10% of all private sector employment in Britain. They pay £20...
Persistent link: https://www.econbiz.de/10014352130
Purpose – The purpose of this paper is to provide a set of measures that enable better understanding of online communities, their value and the strategic decisions best suited to them. Design/methodology/approach – After an initial definition of terms and classification of online...
Persistent link: https://www.econbiz.de/10014847051