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Payton, Fay Cobb
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The journal of business & industrial marketing
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Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications
Payton, Fay Cobb
;
Zahay, Debra
- In:
The journal of business & industrial marketing
20
(
2005
)
4
,
pp. 237-244
Persistent link: https://www.econbiz.de/10007023220
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