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Pechlaner, Harald
Go, Frank M.
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Marketing efficiency in tourism : coping with volatile demand
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ECONIS (ZBW)
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Innovation and entrepreneurship : strategies and processes for success in tourism
Weiermair, Klaus
(
contributor
);
Keller, Peter
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003927677
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2
Identity-creating values as a basis for the integrated promotion? : the case of Ingolstadt - AUDI AG partnership
Pechlaner, Harald
;
Fischer, Elisabeth
;
Go, Frank M.
- In:
Marketing efficiency in tourism : coping with volatile …
,
(pp. 231-242)
.
2006
Persistent link: https://www.econbiz.de/10003396448
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