With the increasing value of the industrial internet of things (IIoT), multiple leading manufacturers are eager to build IIoT-based platforms. Manufacturers have their choice of strategy. However, relevant research on this topic remains scarce. Hence, in this study, we investigate a...

The sharing economy has developed rapidly in recent years in the forms of business-to-customer (B2C) and customer-to-customer (C2C), and has exerted a profound impact on incumbent firms that adopt the traditional sales model. Though prior literature has studied either the effect of B2C sharing...