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Big tech mergers
Motta, Massimo; Peitz, Martin - 2020
Persistent link: https://www.econbiz.de/10012203735
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Economic policy for digital attention intermediaries
Peitz, Martin - 2020
This report provides an overview on the economics of attention intermediaries. It addresses the following questions: What are the economics of attention intermediaries? For competition policy, how should markets be defined and market power of attention intermediaries be assessed? What theories...
Persistent link: https://www.econbiz.de/10012244103
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Digital Markets and Online Platforms : New Perspectives on Regulation and Competition Law
Kraemer, Jan; Bourreau, Marc; Broughton Micova, Sally; … - 2020
Across the world, regulators and policy makers are grappling with how to establish a competitive, safe and fair online environment that also safeguards users’ fundamental rights as citizens. Ahead of the European Commission’s Digital Markets Act (DMA), this book “Digital markets and online...
Persistent link: https://www.econbiz.de/10014090694
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De-targeting : advertising an assortment of products to loss-averse consumers
Karle, Heiko; Peitz, Martin - In: European economic review : EER 95 (2017), pp. 103-124
Persistent link: https://www.econbiz.de/10011812012
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Information disclosure and consumer awareness
Li, Sanxi; Peitz, Martin; Zhao, Xiaojian - 2014
Whether consumers are aware of potentially adverse product effects is key to private and social incentives to disclose information about undesirable product characteristics. In a monopoly model with a mix of aware and unaware consumers, a larger share of unaware consumers makes information...
Persistent link: https://www.econbiz.de/10011491736
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De-targeting: advertising an assortment of products to loss-averse consumers
Karle, Heiko; Peitz, Martin - 2016
inferences about a consumer's preferred product category and offer advertising firms the possibility to target their ads to match … the consumer's taste. Such targeting reduces overall advertising costs and, as a direct effect, increases industry profits … intensify competition between firms. As a result, firms may earn higher profits from "de-targeted" advertising; i.e., when the …
Persistent link: https://www.econbiz.de/10011492145
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Information disclosure and consumer awareness
Li, Sanxi; Peitz, Martin; Zhao, Xiaojian - In: Journal of economic behavior & organization : JEBO 128 (2016), pp. 209-230
Persistent link: https://www.econbiz.de/10011701666
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The economics of Internet media
Peitz, Martin; Reisinger, Markus - 2014
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …
Persistent link: https://www.econbiz.de/10011491371
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Media market concentration, advertising levels, and ad prices
Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; … - In: International journal of industrial organization 30 (2012) 3, pp. 321-325
Persistent link: https://www.econbiz.de/10009658212
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Chapter 10. The Economics of Internet Media
Peitz, Martin; Reisinger, Markus - 2015
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …
Persistent link: https://www.econbiz.de/10014025243