We compare the advertising intensity and content of programming in a market withcompeting media platforms. With pay …-tv, media platforms have two sources of revenues,advertising revenues and revenues from viewers. With free-to-air, media … platformsreceive all revenues from advertising. We show that if viewers strongly dislikeadvertising, the advertising intensity is …

inferences about a consumer's preferred product category and offer advertising firms the possibility to target their ads to match … the consumer's taste. Such targeting reduces overall advertising costs and, as a direct effect, increases industry profits … intensify competition between firms. As a result, firms may earn higher profits from "de-targeted" advertising; i.e., when the …

assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans … ; advertising clutter ; information congestion ; mergers, entry …

assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …

assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …

platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

We compare the advertising intensity and content of programming in a market with competing media platforms. With pay …-tv media platforms have two sources of revenues, advertising revenues and revenues from viewers. With free-to-air media … platforms receive all revenues from advertising. We show that if viewers strongly dislike advertising, the advertising intensity …

platforms use two-sided pricing or consumers like advertising,advertiser and consumer interests are often aligned. …

assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …