Purpose – The present challenge for many service firms is to develop an offering that is flexible and open for tailoring and at the same time achieves efficiency through standardizing processes. Modularity has been suggested as being one tool for achieving this. The goal of the present study...

Purpose – This study aims to explore the literature related to modularity in developing and manufacturing physical products in order to employ the idea of modularity into the business services context. Design/methodology/approach – In order to answer the defined research question, the...