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~person:"Pelsmacker, Patrick de"
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Belgien
43
Belgium
43
Advertising effects
16
Werbewirkung
16
Advertising
9
Consumer behaviour
9
Konsumentenverhalten
9
Werbung
9
Automotive market
7
Fernsehwerbung
7
Kfz-Markt
7
Television advertising
7
Costs
5
Kosten
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Product Placement
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Product placement
4
Computerspiel
3
Emotion
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Marketingmanagement
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1981-1983
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Brand image
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Brand management
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Children
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Internet marketing
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Language
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English
39
Dutch
4
Author
All
Pelsmacker, Patrick de
Cockx, Bart
136
Rycx, François
112
Dhyne, Emmanuel
104
Fuss, Catherine
103
Konings, Jozef
99
Vuchelen, Jozef
73
Decoster, André
72
Vandenbussche, Hylke
66
Du Caju, Philip
65
Jousten, Alain
62
Tojerow, Ilan
62
Van der Linden, Bruno
61
Münkner, Hans-Hermann
60
Veugelers, Reinhilde
59
Ringle, Günther
57
Schokkaert, Erik
52
Perelman, Sergio
51
Frank, Max
50
Van Beveren, Ilke
50
Pestieau, Pierre
47
Rompuy, Paul van
47
Abraham, Filip
46
Plasman, Robert
46
Henzler, Reinhold
44
Kegels, Chantal
44
Sleuwaegen, Leo
44
Degryse, Hans
43
Draheim, Georg
43
Lambert, Paul
43
Lefebvre, Mathieu
43
Mion, Giordano
42
Deloof, Marc
41
Kramer, Jost W.
41
Vermeulen, Philip
41
Baudhuin, Fernand
39
Buyst, Erik
39
Theurl, Theresia
39
De Borger, Bruno L.
37
Defourny, Jacques
37
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
10
Belgian journal of operations research, statistics and computer science
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing communications
3
Applied economics
2
Journal of advertising research
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
Handbook of research on international advertising
1
Journal of business and psychology
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Revue d'économie industrielle
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
1
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ECONIS (ZBW)
43
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1
A comparison of management strategies and systems in Japanese and western companies in Belgium
Pelsmacker, Patrick de
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000879439
Saved in:
2
Explaining advertising intensity at the firm level : the Belgian case
Pelsmacker, Patrick de
;
Jegers, Marc
;
Proost, J.
-
1992
Persistent link: https://www.econbiz.de/10000879441
Saved in:
3
The determinants of Belgian soccer attendances : some further evidence
Pelsmacker, Patrick de
;
DeMeyer, G.
-
1991
Persistent link: https://www.econbiz.de/10000880214
Saved in:
4
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole
;
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000880852
Saved in:
5
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
6
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
7
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
8
A structural model of the demand for new cars in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814339
Saved in:
9
The demand for cars of different sizes in Belgium
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814340
Saved in:
10
De Belgische reklamebestedingen in de jaren '80
Pelsmacker, Patrick de
;
Hofman, A.
;
Jegers, Marc
-
1988
Persistent link: https://www.econbiz.de/10000814764
Saved in:
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