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~person:"Pelsmacker, Patrick de"
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Pelsmacker, Patrick de
Han, Heesup
118
Belk, Russell W.
114
Huber, Frank
107
Mattila, Anna S.
98
Grunert, Klaus G.
97
Bauer, Hans H.
95
Weber, Max
94
Wiedmann, Klaus-Peter
87
Phau, Ian
86
Gierl, Heribert
84
Lusk, Jayson L.
84
Herrmann, Andreas
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Sheth, Jagdish N.
81
Sutter, Matthias
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Foxall, Gordon R.
78
Usman, Osly
76
Dwivedi, Yogesh Kumar
72
Güth, Werner
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Falk, Armin
71
Grewal, Dhruv
71
Khare, Arpita
71
Bagozzi, Richard P.
68
Loureiro, Sandra Maria Correia
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Fehr, Ernst
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Nayga, Rodolfo M.
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Septianto, Felix
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Wansink, Brian
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Agarwal, Sumit
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Stavins, Joanna
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Chintagunta, Pradeep K.
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König, René
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Luhmann, Niklas
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Paul, Justin
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Jang, Soocheong
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Guiso, Luigi
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Ko, Eunju
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International journal of advertising : the quarterly review of marketing communications
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Advertising in new formats and media : current research and implications for marketers
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Analyzing the cultural diversity of consumers in the global marketplace
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Marketing letters : a journal of research in marketing
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Sustainable consumption, ecology and fair trade
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
7
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
8
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
9
The effects of brand placement disclosures in fiction
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 450-468
Persistent link: https://www.econbiz.de/10013362336
Saved in:
10
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
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