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~person:"Pelsmacker, Patrick de"
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Consumer behaviour
54
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54
Advertising effects
27
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27
Brand management
17
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17
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English
63
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Pelsmacker, Patrick de
Han, Heesup
120
Huber, Frank
119
Burmann, Christoph
117
Belk, Russell W.
116
Phau, Ian
110
Herstatt, Cornelius
108
Mattila, Anna S.
108
Bauer, Hans H.
102
Grunert, Klaus G.
102
Herrmann, Andreas
94
Gierl, Heribert
92
Wiedmann, Klaus-Peter
88
Lusk, Jayson L.
85
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Khare, Arpita
80
Usman, Osly
78
Loureiro, Sandra Maria Correia
72
Esch, Franz-Rudolf
71
Grewal, Dhruv
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Septianto, Felix
69
Bruwer, Johan
68
Laroche, Michel
68
Wansink, Brian
68
Agarwal, Sumit
67
Stavins, Joanna
67
Verhoef, Peter C.
67
Keller, Kevin Lane
65
Chintagunta, Pradeep K.
64
Paul, Justin
64
Rajagopal
64
Bruhn, Manfred
63
Ko, Eunju
63
Sattler, Henrik
62
Walsh, Gianfranco
60
Jang, Soocheong
59
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of advertising : the quarterly review of marketing communications
7
Journal of electronic commerce research : JECR
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of business research : JBR
3
Journal of marketing communications
3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Marketing letters : a journal of research in marketing
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
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Breaking new ground in theory and practice
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European journal of marketing : EJM
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International advertising and communication : current insights and empirical findings
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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1
Do I know you? : how
brand
familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
4
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
7
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
8
The influence of ad-evoked feelings on
brand
evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
9
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
10
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
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