Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A study of the antecedents of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
57
Werbewirkung
57
Consumer behaviour
54
Konsumentenverhalten
54
Werbung
37
Advertising
36
Belgien
29
Belgium
29
Brand management
22
Markenführung
22
Brand image
15
Markenimage
15
Internet marketing
14
Online-Marketing
14
Product Placement
14
Product placement
14
Fernsehwerbung
11
Television advertising
11
Marketing management
9
Marketingmanagement
9
Emotion
8
Psychology of advertising
8
Werbepsychologie
8
Brand
7
Children
7
Kinder
7
Markenartikel
7
Social Web
7
Social web
7
Target group
7
Zielgruppe
7
Electric vehicle
6
Elektrofahrzeug
6
Viral marketing
6
Virales Marketing
6
Advertising planning
5
Brand extension
5
Brand placement
5
Computerspiel
5
Costs
5
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
93
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
73
Aufsatz in Zeitschrift
73
Aufsatz im Buch
21
Book section
21
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Collection of articles of several authors
2
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Sammelwerk
2
Aufsatzsammlung
1
Bibliografie
1
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Textbook
1
more ...
less ...
Language
All
English
106
Dutch
1
Author
All
Pelsmacker, Patrick de
Esch, Franz-Rudolf
180
Huber, Frank
144
Burmann, Christoph
140
Bauer, Hans H.
130
Gierl, Heribert
124
Belk, Russell W.
121
Han, Heesup
116
Bruhn, Manfred
113
Grunert, Klaus G.
104
Herrmann, Andreas
101
Mattila, Anna S.
100
Wiedmann, Klaus-Peter
100
Kaiser, Harry M.
97
Phau, Ian
97
Baumgarth, Carsten
94
Meffert, Heribert
91
Lusk, Jayson L.
86
Sheth, Jagdish N.
86
Eisend, Martin
83
Melewar, T. C.
82
Chintagunta, Pradeep K.
76
Usman, Osly
76
Foxall, Gordon R.
75
Keller, Kevin Lane
75
Septianto, Felix
75
Dwivedi, Yogesh Kumar
73
Grewal, Dhruv
73
Loureiro, Sandra Maria Correia
73
Wansink, Brian
73
Anderson, Simon P.
71
Bagozzi, Richard P.
71
Khare, Arpita
71
Tomczak, Torsten
71
Verhoef, Peter C.
70
Ahlert, Dieter
69
Nayga, Rodolfo M.
69
Sattler, Henrik
68
Paul, Justin
67
Rajagopal
67
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Published in...
All
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
5
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of electronic commerce research : JECR
4
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
The journal of brand management : an international journal
3
Breaking new ground in theory and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
2
Journal of advertising
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Marketing letters : a journal of research in marketing
2
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Cross-cultural buyer behavior
1
Digital advertising : theory and research
1
Electronic commerce research
1
Elgar advanced introductions
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
more ...
less ...
Source
All
ECONIS (ZBW)
107
Showing
1
-
10
of
107
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension
advertising
and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Do I know you? : how
brand
familiarity and perceived fit
affect
consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
6
The influence of ad-evoked feelings on
brand
evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
7
Self-
brand
congruity and
brand
communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
8
How consumers' media usage creates synergy in
advertising
campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
9
How ad congruity and interactivity
affect
fantasy game players' attitude toward in-game
advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
10
Consumer responses to different degrees of
advertising
adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
