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~person:"Pelsmacker, Patrick de"
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Pelsmacker, Patrick de
Han, Heesup
129
Belk, Russell W.
110
Mattila, Anna S.
109
Homburg, Christian
95
Bauer, Hans H.
93
Grunert, Klaus G.
93
Huber, Frank
93
Phau, Ian
86
Usman, Osly
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Lusk, Jayson L.
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Herrmann, Andreas
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Wiedmann, Klaus-Peter
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Gierl, Heribert
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Grewal, Dhruv
77
Sheth, Jagdish N.
75
Dwivedi, Yogesh Kumar
72
Khare, Arpita
72
Bagozzi, Richard P.
70
Loureiro, Sandra Maria Correia
70
Foxall, Gordon R.
68
Stavins, Joanna
68
Nayga, Rodolfo M.
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Septianto, Felix
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Jang, Soocheong
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Agarwal, Sumit
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Wansink, Brian
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Verhoef, Peter C.
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Walsh, Gianfranco
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Paul, Justin
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Rajagopal
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Laroche, Michel
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Spiller, Achim
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Sharma, Piyush
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Chintagunta, Pradeep K.
56
Ko, Eunju
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Analyzing the cultural diversity of consumers in the global marketplace
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Digital advertising : theory and research
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Marketing letters : a journal of research in marketing
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Sustainable consumption, ecology and fair trade
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
2
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
3
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
4
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
5
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
Saved in:
6
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
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8
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
9
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
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