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~person:"Pelsmacker, Patrick de"
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Consumer behaviour
54
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54
Werbung
37
Advertising
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Advertising effects
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32
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Pelsmacker, Patrick de
Bruhn, Manfred
320
Huber, Frank
193
Wiedmann, Klaus-Peter
192
Pepels, Werner
190
Kotler, Philip
180
Meffert, Heribert
180
Bauer, Hans H.
177
Homburg, Christian
175
Press, World Trade
173
Sheth, Jagdish N.
136
Belk, Russell W.
129
Herrmann, Andreas
127
Zenou, Yves
127
Han, Heesup
121
Diller, Hermann
117
Grunert, Klaus G.
113
Mattila, Anna S.
111
Esch, Franz-Rudolf
110
Phau, Ian
110
Peitz, Martin
107
Wirtz, Bernd W.
106
Gierl, Heribert
104
Tomczak, Torsten
102
Dwivedi, Yogesh Kumar
95
Welfens, Paul J. J.
94
Fritz, Wolfgang
93
Belz, Christian
92
Walsh, Gianfranco
91
Lusk, Jayson L.
90
Gürtler, Joachim
89
Sutter, Matthias
89
Burmann, Christoph
88
Foxall, Gordon R.
88
Goldfarb, Avi
88
Grewal, Dhruv
87
Eisend, Martin
86
Ahlert, Dieter
85
Kaiser, Harry M.
85
Silberer, Günter
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Journal of business research : JBR
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The journal of brand management : an international journal
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Belgian journal of operations research, statistics and computer science
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Digital advertising : theory and research
1
Electronic commerce research
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Elgar advanced introductions
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European Advertising Academy
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1
International advertising and communication : current insights and empirical findings
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International journal of electronic commerce : IJEC
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer studies and home economics
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Journal of marketing management : MM
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Journal of service management
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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ECONIS (ZBW)
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
3
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
4
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
5
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
6
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
7
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
8
New advertising formats : how persuasion knowledge affects consumer responses
Pelsmacker, Patrick de
;
Neijens, Peter C.
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009508037
Saved in:
9
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
10
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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