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~person:"Pelsmacker, Patrick de"
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Advertising effects
57
Werbewirkung
57
Consumer behaviour
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Belgien
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Belgium
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Advertising
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English
90
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Pelsmacker, Patrick de
Han, Heesup
117
Belk, Russell W.
115
Bauer, Hans H.
114
Gierl, Heribert
112
Huber, Frank
107
Grunert, Klaus G.
103
Mattila, Anna S.
98
Herrmann, Andreas
95
Phau, Ian
89
Lusk, Jayson L.
88
Usman, Osly
83
Wiedmann, Klaus-Peter
82
Sheth, Jagdish N.
79
Foxall, Gordon R.
73
Grewal, Dhruv
70
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Septianto, Felix
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Nayga, Rodolfo M.
68
Loureiro, Sandra Maria Correia
67
Batabyal, Amitrajeet A.
65
Stavins, Joanna
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Galenson, David W.
60
Jang, Soocheong
60
Paul, Justin
60
Eisend, Martin
59
Gröppel-Klein, Andrea
59
Janssen, Maarten C. W.
59
Verhoef, Peter C.
59
Laroche, Michel
58
Walsh, Gianfranco
57
Ko, Eunju
56
Thøgersen, John
55
Rajagopal
54
Warlop, Luk
53
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of business research : JBR
5
Journal of marketing communications
5
Journal of electronic commerce research : JECR
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
International journal of advertising : the review of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The journal of brand management : an international journal
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International marketing review
2
Journal of advertising research
2
Journal of business ethics : JOBE
2
Marketing letters : a journal of research in marketing
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
European Advertising Academy
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International business, not as usual
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
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Journal of service management
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ECONIS (ZBW)
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1
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
2
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
3
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
4
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
5
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
7
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
10
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
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