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The Journal of Marketing Education : Past, Present, and Future
Gray, Deborah M.; Peltier, James W.; Schibrowsky, John A. - In: Journal of marketing education : JME 34 (2012) 3, pp. 217-238
Persistent link: https://www.econbiz.de/10010039720
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Virtual Communities and the Assessment of Online Marketing Education
Peltier, James W.; Drago, William; Schibrowsky, John A. - In: Journal of marketing education : JME 25 (2003) 3, pp. 260
Persistent link: https://www.econbiz.de/10006251261
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The Dark Side of Experiential Learning Activities
Schibrowsky, John A.; Peltier, James W. - In: Journal of marketing education : JME (1995), pp. 13-24
Persistent link: https://www.econbiz.de/10007303549
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Student-Faculty Research Agencies: Marketing Education Integration Using an Entrepreneurial Education Experience
Peltier, James W.; Schibrowsky, John A.; Kleimenhagen, Arno - In: Journal of marketing education : JME (1995), pp. 59-70
Persistent link: https://www.econbiz.de/10007332867
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Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.; Peltier, James W.; Collins, Robert H. - In: Journal of marketing education : JME 21 (1999) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10007375740
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Articles - Bootstrap Benefit Segmentation as an Experiential Learning Activity
Schibrowsky, John A.; Peltier, James W.; Collins, Robert H. - In: Journal of marketing education : JME (1999), pp. 34-43
Persistent link: https://www.econbiz.de/10007341239
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Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the...
Peltier, James W.; Schibrowsky, John A.; Schultz, Don E. - In: Journal of advertising research 42 (2002) 4, pp. 23-41
Persistent link: https://www.econbiz.de/10006508375
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Interactive Psychographics: Cross-Selling in the Banking Industry - This paper presents the findings from a study designed to investigate the use of "interactive psychographics" to...
Peltier, James W.; Schibrowsky, John A.; Schultz, Don E.; … - In: Journal of advertising research 42 (2002) 2, pp. 7-22
Persistent link: https://www.econbiz.de/10006509470
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Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers
Peltier, James W.; Schibrowsky, John A.; Yushan Zhao - In: International small business journal 27 (2009) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10008256181
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The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model
Peltier, James W.; Schibrowsky, John A.; Drago, William - In: Journal of marketing education : JME 29 (2007) 2, pp. 140-153
Persistent link: https://www.econbiz.de/10007758339