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Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
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Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources
Taylor, David; Pentina, Iryna - In: The dark side of social media : a consumer psychology …, (pp. 147-175). 2018
Persistent link: https://www.econbiz.de/10011740534
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829
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Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
Taylor, David G.; Pentina, Iryna - In: Online consumer behavior : theory and research in …, (pp. 35-54). 2012
Persistent link: https://www.econbiz.de/10009567834