Narrow search
Showing 1 - 4 of 4
Cover Image
The Simple Economics of Brand Stretching
Pepall, Lynne M.; Richards, Daniel J. - In: The journal of business : B 75 (2002) 3, pp. 535-552
Persistent link: https://www.econbiz.de/10006033953
Cover Image
Advertising and bidding for television rights
Pepall, Lynne M.; Richards, Daniel J. - In: Economics letters 90 (2006) 2, pp. 237-241
Persistent link: https://www.econbiz.de/10006748323
Cover Image
Innovation, Imitation, and Social Welfare
Pepall, Lynne M.; Richards, Daniel J. - In: Southern economic journal 60 (1994) 3, pp. 673-684
Persistent link: https://www.econbiz.de/10006686142
Cover Image
Advertising and bidding for television rights
Pepall, Lynne M.; Richards, Daniel J. - In: Economics Letters 90 (2006) 2, pp. 237-241
Persistent link: https://www.econbiz.de/10005275639