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~person:"Pepels, Werner"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Theory"
~type_genre:"Wörterbuch"
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-Lexikon : über 3000 grundlegende und aktuelle Begriffe für Studium und Beruf
Pepels, Werner
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2002
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2., völlig überarb. Aufl., Orig.-Ausg.
Persistent link: https://www.econbiz.de/10014274303
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