Perdikaki, Olga; Kesavan, Saravanan; Swaminathan, … - In: Manufacturing & Service Operations Management 14 (2012) 1, pp. 145-162
Attracting shoppers to stores and converting the incoming traffic into sales profitably are vital for the financial health of retailers. In this paper, we use proprietary data pertaining to an apparel retailer to study the relationship between store traffic, labor, and sales performance. We...
