Chaudhry, Peggy; Dacin, Peter; Peter, J. Paul; McManus, … - In: European Management Journal 12 (1994) 4, pp. 442-453
This paper investigates the changing business environment of the pharmaceutical industry as a result of regional integration. Peggy Chaudhry, Peter Dacin and J. Paul Peter develop specific research propositions on such issues as regulated prices, Pan-European selling tactics, gray markets, and...