This study offers a cross-cultural perspective to better understand how time orientation shapes tourism small and medium enterprises’ (SMEs) innovation capability. We synthesise the extant literature and determine SME owner–managers’ internal and external innovation capability....

Globalization and internationalization tendencies imply new challenges for small and medium‐sized enterprises (SMEs), which are either facing the pressure to achieve short‐term profits, or have to attract new market segments by means of long‐term strategies. This trend raises the question...