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Consumer Attitudes Toward Advertising in Bulgaria and Romania
Marinov, Marin; Petrovici, Dan; Marinova, Svetla - In: Journal of euro-marketing 17 (2007) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10008155185
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Consumer Attitudes Toward Advertising in Bulgaria and Romania
Marinov, Marin; Petrovici, Dan; Marinova, Svetla - In: Journal of euro-marketing 17 (2008) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10008157269
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Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania
Petrovici, Dan; Marinova, Svetla; Marinov, Marin; Lee, Nick - In: International marketing review 24 (2007) 5, pp. 539-562
Persistent link: https://www.econbiz.de/10007797763
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Determinants and antecedents of general attitudes towards advertising: A study of two EU accession countries
Petrovici, Dan; Marinov, Marin - In: European journal of marketing : EJM 41 (2007) 3, pp. 307-326
Persistent link: https://www.econbiz.de/10007720242