Showing 1 - 10 of 10
Sampling poses an interesting problem in markets with experience goods. On the one hand, free samples reveal product quality and help consumers to make informed purchase decisions (promotional eff ect). On the other hand, sampling may induce consumers to substitute purchases with free...
Persistent link: https://www.econbiz.de/10010396960
Online copyright enforcement, in the form of either direct action against the supply- side (via website shutdowns) or the demand-side (via individual lawsuits against users), has not been very effective in reducing piracy. Regulators have therefore put forward the so called “follow the money"...
Persistent link: https://www.econbiz.de/10011732764
Sampling poses an interesting problem in markets with experience goods. On the one hand, free samples reveal product quality and help consumers to make informed purchase decisions (promotional effect). On the other hand, sampling may induce consumers to substitute purchases with free consumption...
Persistent link: https://www.econbiz.de/10010488558
In markets with long tails and thousands of products, like recorded music, consumers cannot possibly be aware of every product. We analyze how record labels use single releases as a strategic instrument to attract consumer attention in a competitive environment. In particular, we study how the...
Persistent link: https://www.econbiz.de/10012973162
Online copyright enforcement, in the form of either direct action against the supply-side (via website shutdowns) or the demand-side (via individual lawsuits against users), has not been very effective in reducing piracy. Regulators have therefore put forward the so called "follow the money"...
Persistent link: https://www.econbiz.de/10011777958
elsewhere: no other country in the world has less access to popular music content on YouTube than Germany, not even South Sudan …
Persistent link: https://www.econbiz.de/10010933779
) recorded music sales on average by about 5-10%. We show that the effect operates independently of the nature of video content …, suggesting that user-generated content is as effective as official content. Moreover, we highlight heterogeneity in this effect …
Persistent link: https://www.econbiz.de/10014146475
Sampling poses an interesting problem in markets with experience goods. Free samples reveal product quality and help consumers to make informed purchase decisions (promotional effect). However, sampling may also induce consumers to substitute purchases with free consumption (displacement...
Persistent link: https://www.econbiz.de/10011126443
Sampling poses an interesting problem in markets with experience goods. On the one hand, free samples reveal product quality and help consumers to make informed purchase decisions (promotional eff ect). On the other hand, sampling may induce consumers to substitute purchases with free...
Persistent link: https://www.econbiz.de/10011164168
Sampling poses an interesting problem in markets with experience goods. Free samples reveal product quality and help consumers to make informed purchase decisions (promotional effect). However, sampling may also induce consumers to substitute purchases with free consumption (displacement...
Persistent link: https://www.econbiz.de/10010759886