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Chapter 1: Service Design within a Multiplicity Logics in Healthcare -- Chapter 2: Service design for hybrid market constellations in healthcare - From VUCA 2 VUCAR -- Chapter 3: Towards a conceptual framework of hybrid strategies in healthcare: Co-alignment of market and non-market activities...
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This book examines the nature of service design and service thinking in healthcare and hospital management. By adopting both a service-based provider perspective and a consumer-oriented perspective, the book highlights various healthcare services, methods and tools that are desirable for...
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