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~person:"Pfeiffer, Jella"
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Pfeiffer, Jella
Decker, Reinhold
146
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Ein empirischer Vergleich der Prozessaufzeichungsmethoden : Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-145
Persistent link: https://www.econbiz.de/10008649963
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2
Abhandlungen Ein empirischer Vergleich der Prozessaufzeichnungsmethoden — Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint Analyse.
Meißner, Martin
;
Decker, Reinhold
;
Pfeiffer, Jella
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 135-146
Persistent link: https://www.econbiz.de/10008454917
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