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Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435

Using push-pull winescape attributes to model Australian wine tourist segmentation

Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 346-372

Persistent link: https://www.econbiz.de/10011814564

A cross‐national investigation of university students' complaining behaviour and attitudes to complaining

Ferguson, Graham; Phau, Ian - In: Journal of International Education in Business 5 (2012) 1, pp. 50-70

Purpose – The purpose of this paper is to investigate how students from Australia, Indonesia and Malaysia differ in … completed by a sample of university students on an Australian university campus. ANOVA was used to compare differences between … – Australian students have a less positive attitude to complaining than Malaysian and Indonesian consumers. Contrary to …

Persistent link: https://www.econbiz.de/10014878095

Students' perceptions of an internalised learning environment

Quintal, Vanessa; Phau, Ian - In: Marketing intelligence & planning 32 (2014) 1, pp. 89-106

Persistent link: https://www.econbiz.de/10010252837

Adolescent and young adult response to fear appeals in anti‐smoking messages

Ferguson, Graham; Phau, Ian - In: Young Consumers 14 (2013) 2, pp. 155-166

Purpose – This paper aims to investigate the level of fear experienced by students aged 13 to 30 years, in response to …

Persistent link: https://www.econbiz.de/10015044331

Predictors and purchase intentions of counterfeits of luxury branded products

Phau, Ian - 2010

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...

Persistent link: https://www.econbiz.de/10009434873

A conceptual investigation into brand mimicry in the luxury brand industry

Huimin, Teah; Phau, Ian - 2010

Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences or even in areas of Management, it is however...

Persistent link: https://www.econbiz.de/10009434874

Conceptualising the mediating role of inferences of manipulative intent between consumer skepticism and product judgment

Tien, Cheryl; Phau, Ian - 2010

This paper proposes a research framework on the antecedents of consumers' skepticism toward advertising and its related outcome variables; including inferences of manipulative intent, attitudes toward the advertisement and product judgment. The scope of the study will be limited to the industry...

Persistent link: https://www.econbiz.de/10009434875

Consumers' skepticism toward advertising claims

Tien, Cheryl; Phau, Ian - 2010

This research provides some empirical findings of the relationships between the antecedents as well as the outcomes variables of consumers’ skepticism toward advertising. Consumer skepticism toward advertising is defined as the tendency toward disbelief of advertising claims (Obermiller and...

Persistent link: https://www.econbiz.de/10009434876

To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits

School of Marketing

distributed to students in a large Australian university. A commonly counterfeited luxury branded product was used as the stimulus …

Persistent link: https://www.econbiz.de/10009434812

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