Hofacker, Charles; Golgeci, Ismail; Pillai, Kishore … - In: European Journal of Marketing 54 (2020) 6, pp. 1161-1179
Purpose: This study aims to introduce the special issue on digital marketing and business-to-business (B2B) relationships. In general, only modest attention has been devoted to the study of digitalization in the B2B sector and even less on the importance of the perils and promises of...