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~person:"Pillai, Kishore Gopalakrishna"
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Pillai, Kishore Gopalakrishna
St. Davčik, Nebojša
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Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance
Sharma, Piyush
;
St. Davčik, Nebojša
;
Pillai, Kishore …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5662-5669
Persistent link: https://www.econbiz.de/10011597445
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