and loyalty. Strong ties, however, have also been shown to prevent innovation, suggesting that firms should also develop …, innovation. It is based in a seven-year longitudinal research project with Adidas, a global sporting goods company. From the case …-customer relationships. Contrary to the established literature, we find that strong ties in the Adidas case supported significant innovation …

In the past decade, research on open innovation has brought renewed attention to ways how firms can gain from the … interaction with external sources of knowledge and innovation. Complementary internal management practices, however, that explain … why some firms benefit from open innovation more than others are still largely unexplored. This study adopts the notion of …