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e-Relationships for e-Readiness: culture and corruption in international e-B2B
Berthon, P.; Pitt, L.; Berthon, J-P.; Campbell, C. - 2008
The role of electronic networks in B2B relationships has been growing exponentially. From massive internet B2B exchanges to tiny RFID chips, B2B is increasingly becoming e-B2B. Whilst e-B2B has been explored intra-nationally, its international counterpart is less well documented; as has been the...
Persistent link: https://www.econbiz.de/10009480672
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The impact of loyalty and promotion effects on retention rate
Tsao, H.-Y.; Lin, P.-C.; Pitt, L.; Campbell, C. - In: Journal of the Operational Research Society : OR 60 (2009) 5, pp. 646-651
Persistent link: https://www.econbiz.de/10003872366
Cover Image
The impact of loyalty and promotion effects on retention rate
Tsao, H.-Y.; Lin, P.-C.; Pitt, L.; Campbell, C. - In: Journal of the Operational Research Society : OR 60 (2009) 5, pp. 646-651
Persistent link: https://www.econbiz.de/10008239565