Cover -- Title -- Copyright -- CONTENTS -- Preface -- 1 What is behavioral economics and why is it important? -- 2 The ascent and dissent of economics -- 3 ECON: homo economicus -- 4 HUMAN: more Homer (Simpson) than homo economicus -- 5 Manners, monkeys and moods -- 6 Nudge: whys, ways and...

"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily...