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Value-Net-Integrator : ein Zukunftsmodell für kooperative Unternehmensnetzwerke
Zentes, Joachim; Pocsay, Sandra - In: Handbuch Franchising und Cooperation : das Management …, (pp. 213-228). 2010
Persistent link: https://www.econbiz.de/10008738571
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Innovative Geschäftsmodelle und Geschäftsprozesse im Großhandel
Zentes, Joachim; Hüffner, Guido; Pocsay, Sandra; … - 2007
Persistent link: https://www.econbiz.de/10003492155
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Großhandel 2.0 : auf dem Weg zum Value-Net-Integrator
Zentes, Joachim; Pocsay, Sandra - In: Marketing- und Management-Transfer (2007), pp. 26-34
Persistent link: https://www.econbiz.de/10003574786
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The effects of structural bonds in wholesalers' customer relationships : do they really benefit relationship stability and customer penetration?
Pocsay, Sandra; Zentes, Joachim - In: Marketing : journal of research and management 6 (2010) 2, pp. 158-170
Persistent link: https://www.econbiz.de/10008772667
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The effects of cause-related marketing campaign characteristics : a literature review
Pocsay, Sandra; Zentes, Joachim - In: Marketing : journal of research and management 6 (2010) 2, pp. 145-157
Persistent link: https://www.econbiz.de/10009037355