Similar Search Results

Guest editorial : Communicating corporate social responsibility

Podnar, Klement - In: Journal of marketing communications 14 (2008) 2, pp. 75-81

Persistent link: https://www.econbiz.de/10003767492

Contemplating corporate marketing, identity and communication

Podnar, Klement (contributor); … - 2010

Persistent link: https://www.econbiz.de/10008658179

Corporate communication : a marketing viewpoint

Podnar, Klement - 2015

Persistent link: https://www.econbiz.de/10010467159

Quo vadis corporate marketing?

Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646

Persistent link: https://www.econbiz.de/10012643939

Corporate brand orientation : identity, internal images, and corporate identification matters

Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737

Persistent link: https://www.econbiz.de/10012643961

Elgar encyclopedia of corporate communication

Podnar, Klement (ed.) - 2024

"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...

Persistent link: https://www.econbiz.de/10014512178

Contemplating corporate marketing, identity and communication

Balmer, John M. T. (contributor); … - 2010

. Corporate social responsibility and corporate identity : potentials for disciplinary cross-fertilization within research and … Abimbola -- 11. Corporate communications in China : a preliminary study / Ying Fan -- 12. Corporate social responsibility …

Persistent link: https://www.econbiz.de/10014498151

Corporate Communication : A Marketing Viewpoint

Podnar, Klement - 2014

employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations … organizational identity and culture -- 5 Ethical branding and corporate social responsibility -- 5.1 Ethical branding and its misuses … -- 5.2 Understanding corporate social responsibility -- 5.3 Societal expectations as the foundation of corporate social …

Persistent link: https://www.econbiz.de/10014328325

Social economy and social responsibility : alternatives to global anarchy of neoliberalism?

Golob, Urša; Podnar, Klement; Lah, Marko - In: International journal of social economics 36 (2009) 5/6, pp. 626-640

Persistent link: https://www.econbiz.de/10003843231

Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe

Rekom, Johan van; Jacobs, Gabriele; Verlegh, Peeter W. J.; … - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 114-124

Persistent link: https://www.econbiz.de/10003458920