This paper presents the findings of research intended to investigate the nature of expressed preferences for reducing air pollution impacts. Specifically a contingent valuation (CV) experiment is designed to elicit individuals' values for reducing these impacts and examine how these may change...

Through a combination of experimental and field analysis, we demonstrate that varying the visible choice set (i.e., set of goods which, at any given point in a valuation exercise, the respondent perceives as being the full extent of purchase options which will be made available in the course of...