Poirel, Carole; FERNANDEZ, Dominique BONET; Archimi, … - Institut de Préparation à l'Administration et à la … - 2014
This article analyzes the responsiveness of the franchising networks during the period of economic crisis. The study is conducted within the resource-based theory. The results of the study involve both the definition of the construct of interorganizational responsiveness, and the identification...