The article deals with basic online trade-relating questions. The chosen theoretical basis connects to the research task itself, which was to gain elementary knowledge about preferences of customers shopping on the internet. For the purpose of drafting this article, the authors focused on the...

Modern forms of business and continuous use of innovations in marketing encourage many customers to make more use of what is modern what is "in". However, it is very important to realize that not all customers are able to give up traditional way of shopping or a traditional perception of...

The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this...

The article deals with current knowledge of social media with the focus on social networks. Social media offer great opportunities for businesses. However, in order to use these new business channels in the most effective way, businesses need relevant information. The main purpose of this...