De Toni, Deonir; Pompermayer, Rogério; Lazzari, Fernanda; … - In: International Journal of Wine Business Research 34 (2021) 2, pp. 190-211
Purpose: The symbolic value of wine is a relevant research topic and raises the interest in studies in both the enological and market areas. In this context, this study aims to understand the role of the symbolic value of wine and its relationship to the product purchase intention....
