A widely observed yet little studied phenomenon in the competitive behavior of innovating firms is what we call ‘creative cycles'. This occurs when the firm's innovative strategy cycles between bold visions and more conservative positions. We propose an appreciative theory of this dynamic...

The creative industries are key drivers of modern economies. While economic analysis has traditionally advanced a market-failure model of arts and culture, this book argues for an evolutionary market dynamics or innovation-based approach. Jason Potts explores theoretical and conceptual aspects...