Innovation is sometimes perceived as a linear and sequential process, and at other times as multidimensional. Based on … the common thread of 'awareness' that grounds many theories on innovation, we analyze the idea that a flexible … informational awareness accounts for both perceptions within the same overall innovation strategy. To show this, we propose using a …

The chapter presents an overview of the emerging field of behavioral innovation economics, which is the application of … behavioral economic theory and principles to the subject matter of innovation economics (also known as Schumpeterian or … evolutionary economics). A behavioral innovation economics addresses such basic questions as why innovation is so hard to organize …