Poulis, Konstantinos; Poulis, Efthimios; Yamin, Mo - In: Journal of Services Marketing 27 (2013) 7, pp. 515-525
Purpose – The purpose is to construct an analytical framework that encapsulates implications for the marketing offering of service firms as a result of observed intra-national ethnic diversity in these firms' markets of operation. Design/methodology/approach – This is a conceptual approach...