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~person:"Powers, Todd M."
~subject:"Advertising effects"
~subject:"Indien"
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Powers, Todd M.
Menon, Anil
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Marketing mix decisions : new perspectives and practices
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Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
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Menon, Anil
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Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
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