Prelec, Drazen; Wernerfelt, Birger; Zettelmeyer, Florian - In: Journal of Consumer Research 24 (1997) 1, pp. 118-25
It has recently been suggested that a number of experimental findings of context effects in choice settings can be explained by the ability of subjects to draw choice-relevant inferences from the stimuli. We aim to measure the importance of this explanation. To do so, inferences are assessed in...