Purpose: This study develops the idea of smart retailing, exemplified in innovative, technology-enriched retail services as part of service-oriented strategies. In particular, the purpose of this paper is to provide a new integrated framework to understand the emerging retail scenario based on...

Purpose: The purpose of this paper is to explore the extent to which luxury brand retailers use new technologies as a tool for corporate marketing communication. Design/methodology/approach: The authors used a multiple-case study approach consisting of five information-rich cases, with the...

Purpose: Research into the introduction of innovative technologies directly at the storefront window is limited. The purpose of this paper is to model the behavioural attitudes and the subsequent benefits of, introducing innovative technologies to the storefront, while also considering the role...