Hooper, Daire; Coughlan, Joseph; R. Mullen, Michael - In: Journal of Services Marketing 27 (2013) 4, pp. 271-280
Purpose – The purpose of this paper is to examine whether the servicescape should be subsumed as a dimension within service quality conceptualizations or whether it is a unique construct in itself which precedes service quality evaluations and behavioral intentions. The authors both propose...