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RICHARDS, TIMOTHY J.
Stiegert, Kyle W.
122
Hovhannisyan, Vardges
48
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HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING
HAMILTON, STEPHEN F.
;
RICHARDS, TIMOTHY J.
;
STIEGERT, …
- In:
Economic Inquiry
51
(
2013
)
2
,
pp. 1183-1195
Persistent link: https://www.econbiz.de/10010642721
Saved in:
2
HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING
HAMILTON, STEPHEN F.
;
RICHARDS, TIMOTHY J.
;
STIEGERT, …
- In:
Economic inquiry : journal of the Western Economic …
51
(
2013
)
2
,
pp. 1183-1195
Persistent link: https://www.econbiz.de/10010085517
Saved in:
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