Part I Methodology -- Chapter 1 Empirical Validation of the 10-Times Rule for SEM -- Chapter 2 Missing Values in RGCCA: Algorithms and Comparisons -- Chapter 3 Comparing Local vs Global Clustering with FIMIX-PLS. Application to Marketing -- Chapter 4 Partial Least Squares Structural Equation...

The use of partial least squares structural equation modeling (PLS-SEM) has been gaining momentum in family business research. Since the publication of a PLS-SEM guidelines article in the Journal of Family Business Strategy’s special issue on “Innovative and Established Research Methods in...

With the increasing prominence of partial least squares structural equation modeling (PLS-SEM) in business research, the use of latent class analyses for identifying and treating unobserved heterogeneity has also gained momentum. Researchers have introduced various latent class approaches in a...

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field has undergone massive developments, raising the question of whether the method's users are following the most...