Jepson, Allan; Clarke, Alan; Ragsdell, Gillian - In: International Journal of Event and Festival Management 5 (2014) 3, pp. 219-234
Purpose – This study lies within “classical discourse” (Getz, 2010) within festival studies as its context is firmly situated within cultural anthropology and sociology. Unlike previous studies this research is unique in that it integrates social cognitive theory (SCT) which is usually...