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When deciding whether to utilize an online intermediary in addition to their own distribution channels, quality differentiated service providers face the trade-off between the benefit of extended reach and the threat of increased competition. Using an analytical framework, we analyze when and...
Persistent link: https://www.econbiz.de/10014167532
A key question for Internet commerce is the strategic implications of technological advancements that distinguish the Internet channel from the traditional channels. One important distinction is that website technologies lead to a lower search cost on the Internet. Consequently, Internet...
Persistent link: https://www.econbiz.de/10009430836
Internet retailers have been making significant investments in web technologies, such as zoom, alternative photos, and color swatch, that are capable of providing detailed product-oriented information and, thereby, mitigating the lack of “touch-and-feel,” which, in turn, is expected to lower...
Persistent link: https://www.econbiz.de/10014040725
Despite the widespread adoption of search and recommendation technologies on the Internet, empirical research that examines the effect of these technologies is scarce. How do online consumers use these technologies? Does consumers’ technology usage have an effect on the sales to them or their...
Persistent link: https://www.econbiz.de/10014043504